POMMARD, FRANCE (July 31st, 2019) – Château de Pommard and Famille Carabello-Baum are proud to announce the arrival of former LVMH-Moët-Hennessy China Regional Manager, Benoit Daury as On-Trade Director of Sales and member of the Executive Team. Benoit will plan and oversee the expanding strategy of Château de Pommard’s On-Trade activity worldwide.
Historically, the family’s wines were sold directly to private clients visiting the château or participating in one of the estate’s experiences in cities around the world. With the recent conversion to organic and biodynamic viticulture, Château de Pommard and Famille Carabello-Baum’s wines have caught the attention of select hotels, restaurants, and wine bars across France. Today, the wines are available in Paris at Plaza-Athénée, The Ritz Paris, Pierre Gagnaire, Le Meurice, Pierre Sang, for example. Benoit will be in charge of strengthening and broadening the existing strategy internationally with his team.
“Since 1726, Château de Pommard has been a true Burgundy icon. I am grateful to have the privilege of leading the On-Trade business and showcasing, around the world, our more than 25 cuvées from the appellations of Burgundy,” Benoit Daury, On-Trade Sales Director
Before joining the Famille Carabello-Baum team, Benoit spent more than 11 years between Shanghai, Hong Kong, and Singapore where he worked with the most prominent wine players in the region including LVMH-Moët Hennessy Diageo, and ASC Fine Wines. He developed business with accounts for major companies, but also for family-owned estates as well. During his various experiences in Wine and Spirits, he worked in both sales and marketing sides, which enables him to have a global comprehension of developing the wine market around the world.
About Château de Pommard and Famille Carabello-Baum
Every year, consumers and professionals from more than 80 countries around the world visit Château de Pommard to learn about the world of wine from Wine and Spirit Education Trust (WSET) professionals and taste the purest expressions of Chardonnay and Pinot Noir from villages along the Route des Grands Crus. From the grape to the glass, guests experience Clos Marey-Monge, a geological marvel, and home to seven distinct clay and limestone-rich plots, now protected as one of the world heritage Climats of Burgundy by UNESCO. Founded in 1726, Château de Pommard combines three hundred years of savoir-faire and the innovative vision of Famille Carabello-Baum for the future. Wine lovers and critics agree the conversion to biodynamic viticulture is producing honest, energetic wines infused with an unmistakable sense of place while preserving the planet where we all live.
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