During COVID-19 Lockdowns, Château de Pommard welcomes more than 1,000 guests to online wine experiences and donates 15% of sales to the hospitals of France.
Every year, Château de Pommard, in Burgundy, welcomes more than 25,000 visitors from 90 different countries around the world. Over the past five years, Burgundy’s largest privately owned monopole has become the place where curious minds meet with Wine and Spirit Education Trust (WSET) trained wine advisors to learn about the world of wine. Since March 15, when France imposed the COVID-19 lockdowns, the estate has been connecting guests and wine advisors online.
Château de Pommard recently released its first online experiences. Existing clients, as well as new guests, can travel Burgundy’s famous wine road, La Route des Grands Crus, virtually. In just three weeks, these daily-run live experiences have welcomed over 1,000 participants connecting from across the planet, including Hong Kong, Singapore, Germany, China, the USA, France, Ireland, the United Kingdom, and Australia.
Specially developed to cover Burgundy’s most exclusive appellations, these experiences also deliver virtual interactive tastings. Customers can purchase a La Route des Grands Crus Collection of six cuvées. Château de Pommard donates 15% of the sales from these collections to the French Fondation des Hôpitaux de France. While guests are learning to taste wine as professionals do, they are also supporting the fight against the COVID-19 pandemic.
Acquired in 2014 by the Carabello-Baum family of San Francisco, Château de Pommard since has initiated and driven many changes to shift towards a more direct-to-consumer model focused on wine education including the launch of École V, a WSET certified wine school and the chateau’s e-commerce website.
Ultimately, as an innovator and oenophile, CEO Michael Baum is deeply involved in building a sustainable future for the wine industry and will be part of many upcoming conversations on this topic, including as a speaker at a VINEXPO NYC’s webinar focusing on successful measures taken by companies of the wine and spirits industry to face the global crisis.
About Château de Pommard and Famille Carabello-Baum
Every year, consumers and professionals from more than 90 countries around the world visit Château de Pommard to learn about the world of wine from Wine and Spirit Education Trust (WSET) professionals and taste the purest expressions of Chardonnay and Pinot Noir from villages along the Route des Grands Crus. From the grape to the glass, guests experience Clos Marey-Monge, a geological marvel, and home to seven distinct clay and limestone-rich plots, now protected as one of the world heritage Climats of Burgundy by UNESCO. Founded in 1726, Château de Pommard combines three hundred years of savoir-faire and the innovative vision of the Famille Carabello-Baum for the future. Wine lovers and critics agree the conversion to biodynamic viticulture is producing honest, energetic wines infused with an unmistakable sense of place while preserving the planet where we all live.