In recent years, while global wine consumption has been gradually declining, demand for organic and chemical-free wines has been increasing. Despite this surge, only 6% of vineyards hold organic certification, according to the OIV.
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French wine exports lost more than $1 billion in value last year, according to Reuters, with Burgundy among the regions most exposed. The weakness is not only economic; it is generational. In the United States and the United Kingdom, the world’s most influential wine markets, young wine lovers are drinking less Burgundy. They aspire to it, but they can’t afford it. They want wines that are organic and made without chemicals, but only 6% of vineyards worldwide are certified organic, according to the OIV.
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